Assignment 5A- Identifying Local Opportunities
- Gainesville Sun- A horse named Highway is on the road to recover
- The article talks about a horse (Highway) that was travelling on a moving horse trailer and fell off of it on while it was moving and injured itself. The driver managing the trailer never reported to the authorities that there was a missing horse, and because of this, was charged with animal abandonment. The horse was treated for a torn knee and road burns, and the surrounding community were able to gather $8,000 to pay for Highway's surgery.
- The problem with this story is that the horse was handled carelessly due to poor trailer handling and inexperienced horse travelers.
- The problem falls into the hands of horse owners who are looking to transport their horses safely and in good-condition.
- Gainesville Sun- Panel: 'Stand Your Ground' law should be repealed
- The article briefly discusses that a panel of two attorneys and an elected official argued to ban Florida's "stand your ground" law that allows people to use deadly force in the case they feel threatened by an intruder in their own home. The attorneys argued that this law impacts African-Americans largely and that it promotes vigilantism. They also mention that hose who claim "stand your ground" in court are mostly protected from being sued and from being persecuted,
- The problem with this article is that there is a lot of controversy about the "stand your ground" law and the controversy affects the public in dangerous situations.
- The problem then falls into the hands of the state. This law, according to the attorneys, is one that is deemed unnecessary due to the self-defense rule already existing. These attorneys note that many people are granted immunity unfairly because of this law, and it is then up to the state to do something about this controversy.
- Gainesville Sun- County raises tobacco buying age to 21
- The article reports the new ordinance taking place in Gainesville that will raise the legal age to purchase tobacco to 21. This ordinance will also require tobacco vendors to hold a sales license for tobacco.
- The problem in this article is that many residents in the local Gainesville area are college students who are under 21 but are above 18 and regularly purchase tobacco items. This means there will be a decrease in sales from this specific demographic and possibly an illegal market of tobacco for those under 21.
- The problem falls on both the underage clients and tobacco vendors.
- Miami Herald- More than 68,000 pounds of chicken recalled after wood was found by some customers
- The article simply details the incident that occurred recently where a few people found wood in their chicken and were therefore unable to consume them. The article locates the exact batch of chicken that these wood chips were found in and suggested readers that if they purchased from the specific batch then they are entitled to a full refund.
- The problem here is the lack of detailed inspection of food from Purdue chicken producers.
- The problem then becomes the audience's because they are the ones consuming the chicken and could fall gravely ill due to an incident that is related to poor inspection. In this case, Purdue can be sued by its consumers.
- Miami Herald- FSU apologizes for photoshopping Martin Luther King Jr. in ‘tomahawk chop' tweet
- The article discusses FSU's poorly planned MLK tweet and the backfire it received from its followers. This led to FSU having to publicly apologize for the insensitive tweet and having to provide an explanation for the post. In this article, FSU's recruitment team was compared to others who also posted about Dr. King but did so in a respectful and appropriate way.
- The problem here is that those in charge of the page do not have a set of guidelines that determines what is and what is not appropriate to post. Certain topics are more sensitive and should be thought of carefully.
- The problem becomes FSU's because they are not enforcing certain professional guidelines simply to seem trendy.
Hi Gaby,
ReplyDeleteI really enjoyed reading about your opinions in your post. The article you had that was most interesting to me was the article about the FSU tomahawk tweet that got a social media director in trouble. This was something I was completely unaware of and just goes to show how something so small can start an outrage so large that they must change their social media. I do agree that FSU is completely in the wrong for posting that image.
Hi Gaby, I very much so enjoyed having the opportunity to read about the articles you chose for the local opportunities assignment. That being said, the tobacco age being raised to 21 in the article you chose for option 3 definitely highlights a potential opportunity for consideration. It is always wise to know and understand ones potential product audience, and understand the struggles surrounding the chosen market. Your analysis in article 3 highlights that fact!
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