Assignment 18A
The segment I have developed throughout the semester involves drive-thru grocery stores. The prototypical customer I described in my past assignment was a working woman with several children of varying ages and an active lifestyle. Whether she was married or not was not specified, however, I wanted to get it across that my prototypical customer was someone with an extremely busy schedule and that had children.
In this assignment, I'll specify exactly what I am picturing.
Her name is Stephanie Schumer, and she is a full-time dentist with her own practice. She has four children, all in elementary and middle school. She is extremely family-oriented and would sacrifice man things for the happiness of her children. She's married to someone whose busy schedule matches hers, however, they always find a balance and make it home by dinnertime to spend time with their children. On some days, dinner is late because of the children's athletic practices and because one of the parents has to run out to grab groceries. Groceries are one of the biggest problems for this household, because between four hungry children and extremely busy schedules, finding time to pick up groceries throughout the week seems nearly impossible. However, a drive-thru grocery store could convene this family in more ways than one. On her way home from work, Stephanie realizes she needs spaghetti sauce to make her infamous spaghetti and meatballs that she promised the kids she would make. However, she is also running a little bit behind on picking her children up from sports. Stephanie thinks it will take too long to go pick up the one item before it becomes too late to pick up her children, however, she also know going to the grocer's with four children is not an easy task. She's conflicted on what to do, however, she realizes a new drive-thru grocery store opened up down the block and a 20-minute grocery stop suddenly turned into five minutes. Stephanie pulls into the drive-thru, marks the spaghetti sauce to pick up, pays, and then leaves to go get her children. This process only took her 3 minutes and she did not even have to get out of the car. Stephanie is a happy customer and makes it to practice on time, and the dinner turns out immaculate. This is one satisfied family.
Hi Gaby,
ReplyDeleteI love your vivd avatar. You made your customer very specific and she looks like comes from the most common American family from my view of points. I think that made the point that your business idea is very mature and has marketability.
However, I think you should post more about how you personally linked with your customers or your avatars. Good post anyway!