Your Venture's Unfair Advantage

Assignment 23A

1. Combines both groceries and drive-thru operations
1. This is especially important because many companies find themselves struggling with managing just one of these operations, but my venture dives into both. This gives me an advantage into the convenience realm.
2. Staffing dedicated to drive-thru operations
1. This is important because it allows my venture to focus on making the drive-thru scene easy and convenient, smoothing out any technical difficulties that may incur.
3. Efficient and updated floor-plans
1. This allows for drive-thru operations to remain on one side of the building and regular grocery store lay out to stay out of drive-thru's way.
4. Well-planned out order of food items
1. There will be a surplus of food available at all given times, so that no one item is sold out and so customers do not feel like they wasted their time going through a drive-thru that did not have what they were looking for.
5. Efficient lay out of drive-thru
1. There is a lay out of up to 10 lanes, allowing for quicker drive-thru times. This enormous lay out will be pre-planned in the floor plan. The property will resemble the size of Costco's or Sam's Club.
6. Bulk availability
1. Buying in bulk will be available through drive-thru, something no other grocery operation besides Costco has available.
7. Customer service at drive-thru
1. This is probably the most important advantage my operation has. At each drive-thru lane, there will be staff assisting patrons with their order if needed. This allows for a smooth sailing and quick-fix assistance.
8. Order online, pick-up in drive-thru
1. This is another tremendous advantage to our operation. Patrons will be able to order online and pick up their orders through the drive-thru instead of having to order at the drive-thru box.
9. Express Lanes
1. Express lanes will be available to customers who want to purchase less than five items, so that they do not have to wait in line behind a larger order when they simply want to order paper towels and cheese.
10. Memberships
1. Rewards and VIP memberships will be available to those who find themselves using the drive-thru facilities more often than the general public. This motivates people to go through the drive-thru to acquire points/visits for having used the service.

The most important advantage of my venture would have to be the amount of flexibility that I have with having a variety of assets available to me. Among these, customer service and large staffing are among the most important. Although not unique, my venture will focus on having a big enough budget to make these aspects a main priority.